Sherman Printing : Welcome

Welcome to Sherman Printing! We are a value-driven commercial printer of retail signage, full-color posters and brochures, stationery, direct mail and P.O.P. collateral. We develop cost-effective solutions to efficiently produce the highest quality projects for our clients.

We are a full-service printer and specialize in all facets of commercial printing technology – offset, screen, digital and web – which allows us to tailor our equipment to your job, and not the other way around. Our modern facility includes full desktop, pre-press, press, finishing and bindery departments, as well as warehousing and a fulfillment center. We can handle virtually any size printing job – small or large – from small-format 7" signs to large-format 126" wide posters… and everything in between…in print quantities of 10 to 100,000.

Since 1984, Sherman Printing has enjoyed a reputation throughout the New England area for excellence in producing high-quality commercial printing. Contributing to this elevated status is an exceptional staff of professionals whose skill and pride in craftsmanship ensure that every finished piece will make a positive impact.

Sherman Printing has earned numerous awards over the years – for both exceptional printing and as an exceptional supplier. We take great pride in delivering the best possible product to our customers – every job, every day.

NEW Digital Press Expands Capabilities
Sherman Printing recently added to its vast array of equipment with a new Konica Minolta bizhub C8000 Digital Press. The bizhub C8000 is a high-speed digital press that offers high-quality printing that rivals offset printing. It can print 4/4 CMYK or black and white on sheets up to 13" x 19". The C8000 is ideal for small runs of business cards, letterheads, booklets (saddlewire, perfect bound, wir-o, stitch upper left, side stapler), brochures, sales sheets and small runs up to approximately 500.

HOT OFF THE PRESS

Direct Mail Bests Online Marketing with Personalization

Posted on 01/17/2012

If you’re looking for a revenue-generating powerhouse for your business, you’re looking for direct mail. Direct mail campaigns are the Old Faithful of marketing—businesses count on them because they’re dependable and promise a consistent ROI.

You can push direct mail’s ROI from consistent to record-breaking with a focus on personalization. Some online marketers mistakenly think their methods are more personal than direct mail. But thanks to Internet cookies, over-sent emails and Google Ad Words, consumers are turned off and tuning out. Direct mail bests digital marketing tactics in the area of personalization because, to the consumer, it feels more human.

The simplest way to personalize direct mail is using variable printing to address your business’s leads by name. But you can go even further than that.

The key to effective personalized direct mail is to get as much useful information as you can from your customers and prospects. Use sales records, surveys and social media to collect good data about your mail leads.

Now it’s time to personalize your direct mail piece. To craft a message that’s relevant to the prospect without being creepy, you’ve got to use your data carefully. Let’s say, for example, that your jewelry store wants to market diamond engagement rings. You’re working form a list of young people who you assume—or hope, for your business’s sake—are single (and you should know that from your data).

It makes sense to write copy that speaks to a buying audience in the mail piece you will send to males. On the other hand, the mail piece sent to females should feature different photos and copy. Although who will buy and who will receive such a gift varies, catering the message of the direct mail according to gender is a subtle method of personalization.

As this examples shows, the best marketers have to interpret the data and use it in a way that tactfully shows consumers that your business is just what they need. But you don’t have to be selling jewelry to personalize direct mail skillfully and in a non-intrusive way. Think about your audience and how their demographic information may affect their buying habits or business needs.

Work from your recipient data to go beyond names in personalizing your business’s direct mail. When you personalize your direct mail piece with a name, you’re working to catch your prospects’ attention. Go one step further—and one-up online marketers—by letting demographics inform your direct mail piece.

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