Sherman Printing : Welcome

Welcome to Sherman Printing! We are a value-driven commercial printer of retail signage, full-color posters and brochures, stationery, direct mail and P.O.P. collateral. We develop cost-effective solutions to efficiently produce the highest quality projects for our clients.

We are a full-service printer and specialize in all facets of commercial printing technology – offset, screen, digital and web – which allows us to tailor our equipment to your job, and not the other way around. Our modern facility includes full desktop, pre-press, press, finishing and bindery departments, as well as warehousing and a fulfillment center. We can handle virtually any size printing job – small or large – from small-format 7" signs to large-format 126" wide posters… and everything in between…in print quantities of 10 to 100,000.

Since 1984, Sherman Printing has enjoyed a reputation throughout the New England area for excellence in producing high-quality commercial printing. Contributing to this elevated status is an exceptional staff of professionals whose skill and pride in craftsmanship ensure that every finished piece will make a positive impact.

Sherman Printing has earned numerous awards over the years – for both exceptional printing and as an exceptional supplier. We take great pride in delivering the best possible product to our customers – every job, every day.

NEW Digital Press Expands Capabilities
Sherman Printing recently added to its vast array of equipment with a new Konica Minolta bizhub C8000 Digital Press. The bizhub C8000 is a high-speed digital press that offers high-quality printing that rivals offset printing. It can print 4/4 CMYK or black and white on sheets up to 13" x 19". The C8000 is ideal for small runs of business cards, letterheads, booklets (saddlewire, perfect bound, wir-o, stitch upper left, side stapler), brochures, sales sheets and small runs up to approximately 500.

HOT OFF THE PRESS

Leave Your Mark in Print

Posted on 01/23/2012

There is a time for everything in the marketing business. A time to stick with your current marketing strategy, a time to change your plan just a little and a time to try something completely different. The beginning of the year brings an exciting time to implement new strategies that could ultimately improve your company’s bottom line. Here are some ideas to help get your marketing in gear for 2012.

QR Codes
Technology rules the world these days, and consumers want information at their fingertips. QR codes are just that, a quick response code that your clients will love. The small square codes can contain a large amount of information, and anything that you would like to program into them. You can place them on direct mail, business cards, posters and even buildings. In terms of marketing, you can direct customers to a coupon, contact information or a link to a special promotion on your website. The possibilities for creativity are virtually endless.

Personalization
Nobody likes to be treated as just another number. And with variable data, your customers won’t feel like a number at all. Variable data printing allows you to personalize your mailings towards each of your customers. The more information you have on your customers, the more personal you can get. And in today’s social media world, there’s more information to get. This marketing strategy allows you to deliver messages that matter to your customers, meaning they won’t automatically ditch your mail because they find it irrelevant.

Content is King
With all of the information we ever need—and then some—readily available to us online, many think the traditional printed newsletter is dead. Oh, contraire. Consumers are information hungry and a well-produced, quick-read newsletter is just the ticket to keep your brand on your customers’ mind.

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