Sherman Printing : Welcome

Welcome to Sherman Printing! We are a value-driven commercial printer of retail signage, full-color posters and brochures, stationery, direct mail and P.O.P. collateral. We develop cost-effective solutions to efficiently produce the highest quality projects for our clients.

We are a full-service printer and specialize in all facets of commercial printing technology – offset, screen, digital and web – which allows us to tailor our equipment to your job, and not the other way around. Our modern facility includes full desktop, pre-press, press, finishing and bindery departments, as well as warehousing and a fulfillment center. We can handle virtually any size printing job – small or large – from small-format 7" signs to large-format 126" wide posters… and everything in between…in print quantities of 10 to 100,000.

Since 1984, Sherman Printing has enjoyed a reputation throughout the New England area for excellence in producing high-quality commercial printing. Contributing to this elevated status is an exceptional staff of professionals whose skill and pride in craftsmanship ensure that every finished piece will make a positive impact.

Sherman Printing has earned numerous awards over the years – for both exceptional printing and as an exceptional supplier. We take great pride in delivering the best possible product to our customers – every job, every day.

NEW Digital Press Expands Capabilities
Sherman Printing recently added to its vast array of equipment with a new Konica Minolta bizhub C8000 Digital Press. The bizhub C8000 is a high-speed digital press that offers high-quality printing that rivals offset printing. It can print 4/4 CMYK or black and white on sheets up to 13" x 19". The C8000 is ideal for small runs of business cards, letterheads, booklets (saddlewire, perfect bound, wir-o, stitch upper left, side stapler), brochures, sales sheets and small runs up to approximately 500.

HOT OFF THE PRESS

How to Create a Marketing Plan Inspired by the Olympics

Posted on 07/23/2012

National pride swells at the Olympics. Amateur athletes find new heroes. And Americans take their passion for sports and athletic competition to a whole new level. This Friday marks the start of the London 2012 Olympic games and we’re beside ourselves with excitement. But our enthusiasm is more about your business than it is about the games.

As professional marketers we’re passionate about spreading the word. That’s why the Summer Olympics have us dreaming up new ways for you to promote your products and services.

Trademark and sponsorship issues make any mention of the official Olympics a no-no for your marketing plan. But don’t swear off the games just yet. Use them as inspiration to liven up your marketing strategy. Keep reading to learn how to infuse your marketing plan with the spirit of the Olympics.

For the Love of the Game
The Olympics demand national attention every four years because there’s an event for everyone. From basketball to badminton, synchronized swimming to weightlifting, the Olympic games are so diverse that they appeal to every kind of audience member.

Think of your business’s suite of services as the event list at the Olympics. One offering will fit the needs of one customer, but not another. Your goal is to match up the right product with the right client.

Game, Set, Match
Direct mail works because it forges connections between your business and its prospects or customers. It’s the best way to help your leads find their perfect match.

A personalized direct mail campaign initiates a relationship between your business and your prospects. It’s a way to introduce your company and subtly show leads that your products will solve their challenges.

You’ve got to do your homework before inventing the perfect direct mail piece for your dream prospect. Get the most out of personalized direct mail by referring to solid data first. With data to backup your piece, your marketing campaign will be worthy of a gold medal.

The Winning Combination
Champion swimmer Michael Phelps has already won sixteen gold medals, and he’ll surely earn more at the London Olympics. There’s a lesson in Phelps’ training schedule for the games too: he doesn’t just workout in the pool. Phelps also logs long hours in the weight room.

Model your business’s marketing campaign after Phelps’ hybrid training regimen. Your direct mail piece can start the conversation with prospects, but coordinated signage and other promotional pieces may close the deal.

When you get hooked on watching the Olympics in the coming weeks, keep an eye out for competitive wisdom to shake up your marketing plan.

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