FAQs

Here you'll find answers to common questions our clients ask. Start by selecting one of the links below. If you don’t see what you need – call or contact us online.

  1. At what resolution should I save my photos and graphics?
  2. How do I go about getting an estimate from you?
  3. How long does it take for you to complete my order?
  4. Is white considered a printing color?
  5. Tips on how to save your design files
  6. What file format should I use when submitting my electronic document for printing?
  7. What is a "proof"?
  8. What is the Pantone Matching System?
  9. What kind of work does your company do?
  10. Why do the printed colors look different from the colors on my screen?
  1. At what resolution should I save my photos and graphics?

    Resolution should be set to 300 dpi.

    Pictures and graphics pulled from the internet are often low resolution, typically 72 dpi or 96 dpi. Avoid these graphics, as they will appear pixilated and blocky when printed.

    Also note that you should save all photos in CMYK mode, not RGB mode when possible. Images saved in RGB mode may not print properly. If you are unable to save your image in CYMK mode, please let us know.

  2. You can use our online estimate request form. Just click on the link above. If you prefer, you can fax us at 718-828-8862,send an e-mail to dave@shermanprinting.com, or call & speak with our estimator directly.

  3. How long does it take for you to complete my order?

    Each job is unique. Turnaround time is dependent on the complexity of the job, quantity, stock availability, ink coverage & type of finishing needed. If you are working on a deadline, or need a delivery commitment we will always be sensitive to your needs. Please let us know of these requirements when sending in an estimate, or when the job is ready to produce.

  4. Is white considered a printing color?

    Not typically. Because white is the default color of paper, it is simply recognized as the absence of any ink. However, when using colored paper, white ink may be used if any text or graphic requires it.

  5. Tips on how to save your design files

    Make them print ready and acceptable for us to print.

    COREL DRAW:
    Saving your Corel Draw file as an Adobe Illustrator EPS
    • Embed all Images
    • Convert all your text/copy to outline fonts
    • Export as Illustrator EPS

    FREEHAND:
    • Embed all Images
    • Convert all your text/copy to paths
    • Export as Illustrator EPS or PDF

    PAGEMAKER:
    Saving your PageMaker file as an EPS
    • Embed all Images
    • Convert all your text/copy to outline fonts
    • Export your file as an EPS using the below settings:
    Postscript Level 2
    CMYK Mode
    TIFF format and
    Binary

    PUBLISHER:
    You will need to have the full version of Adobe Acrobat PDF. If you don’t please download and use our Adobe Job Ready Program. If you do have the full version of Adobe Acrobat PDF please follow the steps below.
    Under File, Print, select Adobe PDF writer
    Under Properties select Press Quality and Save your PDF

  6. What file format should I use when submitting my electronic document for printing?

    PDF (Portable Document Format) is the most common and preferred file format for submitting digital documents. With the installation of a PDF print driver on your computer, virtually any program can generate a PDF file suitable for printing. Both commercial and free PDF print drivers are available online for download from different sources.

  7. What is a "proof"?

    A proof is a way of ensuring that what you want printed is exactly what you'll get! If we set type for you, or do any designing, it is a way for you to check spelling and positioning,check color breaks, and make last minute changes.
    Typically, we will produce a proof which will be sent to you online (PDF). We can also produce laser proofs or Epson color proofs for you to view.

  8. What is the Pantone Matching System?

    The Pantone Matching System (PMS) is a color reproduction standard in which colors all across the spectrum are each identified by a unique, independent number. The use of PMS allows us to precisely match colors and maintain color consistency throughout the printing process.

  9. Sherman Printing is a full service company that can handle your job from start to finish. From pre-flighting your files to printing one- to multi-color, to folding and saddlestitching your job, our shop has the capability to meet your needs. Check out our products and services section just by clicking the link above and see what we have to offer!

  10. Why do the printed colors look different from the colors on my screen?

    In short, printers and monitors produce colors in different ways.

    Monitors use the RGB (red, green, blue) color model, which usually supports a wider spectrum of colors. Printers use the CMYK (cyan, magenta, yellow, black) color model, which can reproduce most—but not all—of the colors in the RGB color model. Depending on the equipment used, CMYK generally matches 85–90% of the colors in the RGB model.

    When a color is selected from the RGB model that is out of the range of the CMYK model, the application chooses what it thinks is the closest color that will match. Programs like Adobe Photoshop will allow you to choose which color will be replaced. Others may not.